{"id":3594,"date":"2015-05-22T02:34:31","date_gmt":"2015-05-22T02:34:31","guid":{"rendered":"https:\/\/noren.enomad.biz\/?page_id=3594"},"modified":"2019-01-11T04:26:32","modified_gmt":"2019-01-11T04:26:32","slug":"%e3%80%90%e7%ac%ac%e5%9b%9b%e5%8d%81%e4%b8%83%e5%9b%9e%e7%9b%ae%e3%80%91-2","status":"publish","type":"page","link":"https:\/\/noren.enomad.biz\/en\/%e3%80%90%e7%ac%ac%e5%9b%9b%e5%8d%81%e4%b8%83%e5%9b%9e%e7%9b%ae%e3%80%91-2\/","title":{"rendered":"\u3010\u7b2c\u56db\u5341\u4e03\u56de\u76ee\u3011"},"content":{"rendered":"<div class=\"outer\"><div class=\"wpb_row\"><div class=\"container clearfix\"><div class=\"column vc_span8 wpb_column column_container noren_shinise_detail_content\"><div class=\"inner\"><div class=\"shortcode-image\"><div class=\"img img-hover\"><a href=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/shinise_top_1.png\" class=\"fancybox-gallery\"><img decoding=\"async\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/shinise_top_1.png\" alt=\"\" title=\"\" \/><div class=\"overlay\"><\/div><\/a><\/div><\/div><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper clearfix\">\n<div class=\"noren_shinise_con_detail\">\n<div style=\"background: #49794d;color: #fff;padding: 10px;font-weight: bold;border-left: solid 7px #a0c1a3\">\u3010\u7b2c\u56db\u5341\u4e03\u56de\u76ee\u3011<\/div>\n<div class=\"noren_shinise_con_detail_drep\">\u3068\u3089\u3084\uff1a\u4e94\u611f\u3067\u5473\u308f\u3046\u548c\u83d3\u5b50\u306e\u9b45\u529b<br \/>\nToroya\uff1aJapanese Confectionery\u2015A Pleasure for the Five Senses<\/div>\n<div class=\"noren_shinise_con_detail_content\">\n<table>\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/miyo.jpg\" alt=\"\u307f\u3088\u3061\u3083\u3093\" width=\"30\" height=\"30\" hspace=\"15\" \/><\/td>\n<td>\ufffc<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2328 size-full alignright\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/02\/47_image_01.png\" alt=\"\" width=\"160\" height=\"132\" \/><br \/>\n\u4eca\u65e5\u304a\u3046\u304b\u304c\u3044\u3057\u305f\u306e\u306f\u3001\u548c\u83d3\u5b50\u306e\u8001\u8217\u300c\u3068\u3089\u3084\u300d\u30021520\u5e74\u4ee3\uff08\u5ba4\u753a\u6642\u4ee3\u5f8c\u671f\uff09\u306b\u4eac\u90fd\u3067\u5275\u696d\u3057\u305f\u83d3\u5b50\u5e97\u3067\u3059\u3002\u65e9\u901f\u3001\u5e83\u5831\u90e8\u306e\u677e\u5e73\u3055\u3093\u306b\u304a\u8a71\u3092\u3046\u304b\u304c\u3044\u307e\u3057\u3087\u3046\u3002<br \/>\nToday we\u2019re visiting Toraya, a long-established Japanese confectionery (wagashi) shop started in Kyoto in the 1520s. The comments from Matsudaira-san, from the public relations department, give us insight into what makes puts Toraya at the very top of the prestigious wagashi industry in Japan.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td>\uff08\u677e\u5e73\uff09<\/td>\n<td>\u3088\u3046\u3053\u305d\u3001\u30bb\u30a4\u30f3\u3055\u3093\u3002\u3053\u3093\u306b\u3061\u306f\u3002<br \/>\nHello, Mr. Thayne-san, welcome.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/thayne.gif\" alt=\"\u30bb\u30a4\u30f3\u3055\u3093\" width=\"30\" height=\"30\" \/><\/td>\n<td>\u306f\u3058\u3081\u307e\u3057\u3066\u3002\u30bb\u30a4\u30f3\u3067\u3059\u3002<br \/>\n\u65e9\u901f\u3001\u8cea\u554f\u3057\u305f\u3044\u306e\u3067\u3059\u304c\u3001\u300c\u3068\u3089\u3084\u300d\u3068\u3044\u3046\u5e97\u306e\u540d\u524d\u306f\u3001\u3069\u3046\u3044\u3046\u7406\u7531\u3067\u3064\u3051\u3089\u308c\u305f\u306e\u3067\u3059\u304b\uff1f\u52d5\u7269\u306e\u30c8\u30e9\u3068\u95a2\u4fc2\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<br \/>\nNice to meet you. I&#8217;m Dave Thayne.<br \/>\nI\u2019d like to get started by asking whether there was a reason for naming the store shop Toraya? Does it have anything to do with the animal tiger (tora).<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td>\uff08\u677e\u5e73\uff09<\/td>\n<td>\u306f\u3044\u3001\u3068\u3089\u3084\u306e\u201c\u3068\u3089\u201d\u306f\u52d5\u7269\u306e\u30c8\u30e9\u3068\u95a2\u4fc2\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u6614\u306e\u65e5\u672c\u4eba\u306b\u3068\u3063\u3066\u3001\u30c8\u30e9\u306f\u3001\u66f8\u7269\u306a\u3069\u3067\u5b58\u5728\u306f\u77e5\u3063\u3066\u3044\u308b\u3051\u308c\u3069\u898b\u305f\u3053\u3068\u306f\u306a\u3044\u52d5\u7269\u3001\u3067\u3082\u5f37\u304f\u3066\u52c7\u731b\u3067\u8e8d\u52d5\u611f\u306b\u3042\u3075\u308c\u308b\u751f\u304d\u7269\u3060\u3068\u60f3\u50cf\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u529b\u5f37 \u304f\u3055\u307e\u3056\u307e\u306a\u529b\u3092\u767a\u63ee\u3059\u308b\u970a\u7363\u306e\u3088\u3046\u306b\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u3046\u3057\u305f\u795e\u79d8\u7684\u306a\u864e\u306e\u540d\u3092\u540d\u4e57\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u864e\u306e\u6301\u3064\u529b\u306b\u3042\u3084\u304b\u308d\u3046\u3068\u3044\u3046\u6c17\u6301\u3061\u306e\u8868\u308c\u3068\u3082 \u8003\u3048\u3089\u308c\u307e\u3059\u3002\u5ba4\u753a\u6642\u4ee3\u5f8c\u671f\u306b\u5275\u696d\u3057\u307e\u3057\u305f\u304c\u3001\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u3068\u3089\u3084\u306b\u3053\u3046\u3057\u305f\u70b9\u3092\u306f\u3063\u304d\u308a\u8a18\u3057\u305f\u6587\u732e\u306f\u6b8b\u3063\u3066\u3044\u307e\u305b\u3093\u3002<br \/>\nYes, Toraya comes from the word for tiger. For ancient Japanese, the tiger was an animal that you\u2019d read about in books but never see; and it was also believed that tigers were strong and had powers\u2015a holy creature from China. It is believed that the reason for using the name of a godly creature was to reflect the power of the tiger. Sadly, no official documents that state the actual reasons for this remain.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/thayne.gif\" alt=\"\u30bb\u30a4\u30f3\u3055\u3093\" width=\"30\" height=\"30\" \/><\/td>\n<td>500\u5e74\u8fd1\u304f\u3082\u304a\u83d3\u5b50\u5c4b\u3055\u3093\u3092\u7d9a\u3051\u3066\u3044\u308b\u306e\u3067\u3059\u306d\u3002<br \/>\n\u3068\u3053\u308d\u3067\u3001\u3053\u306e\u304a\u8336\u3068\u4e00\u7dd2\u306b\u51fa\u3057\u3066\u304f\u3060\u3055\u3063\u305f\u304a\u83d3\u5b50\u3001\u3068\u3063\u3066\u3082\u304d\u308c\u3044\u3067\u3059\u306d\u3002<br \/>\nSo you\u2019ve been in business for nearly 500 years now?<br \/>\nBy the way, this treat that you served us with tea is beautiful.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td class=\"noren_shinise_con_lef\"><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2327 size-full alignleft\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/02\/47_image_02.png\" alt=\"\" width=\"143\" height=\"131\" \/>\u5b63\u7bc0\u306e\u751f\u83d3\u5b50\u300c\u5bd2\u7d05\u6885\u300d\uff08\uff0a\u8a2a\u554f\u3057\u305f\u306e\u306f2\u6708\u521d\u3081\uff09<br \/>\nSeasonal Japanese-style unbaked Kan-ko-bai (Note: Interview held in early February)<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td>\uff08\u677e\u5e73\uff09<\/td>\n<td>\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002\u300c\u5bd2\u7d05\u6885\u300d\u3068\u3044\u3046\u540d\u524d\u306e\u83d3\u5b50\u3067\u3059\u3002\u3069\u3046\u305e\u3001\u304a\u53ec\u3057\u4e0a\u304c\u308a\u304f\u3060\u3055\u3044\u3002<br \/>\n\u30bb\u30a4\u30f3\u3055\u3093\u306f\u548c\u83d3\u5b50\u3092\u521d\u3081\u3066\u53ec\u3057\u4e0a\u304c\u3063\u305f\u6642\u3001\u3069\u3093\u306a\u5370\u8c61\u3092\u6301\u305f\u308c\u307e\u3057\u305f\u304b\uff1f<br \/>\nThank you very much. This wagashi is called Kan-ko-bai. Please try it.<br \/>\nThayne-san, what was your first impression when you first tried Japanese-style desserts?<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/thayne.gif\" alt=\"\u30bb\u30a4\u30f3\u3055\u3093\" width=\"30\" height=\"30\" \/><\/td>\n<td>\u300c\u671f\u5f85\u3057\u3066\u3044\u305f\u3082\u306e\u3068\u9055\u3046\u3002\u7518\u304f\u306a\u3044\u300d\u3068\u601d\u3044\u307e\u3057\u305f\u3002\u30a2\u30e1\u30ea\u30ab\u306e\u304a\u83d3\u5b50\u306f\u3001\u3059\u3054\u304f\u7518\u3044\u3067\u3059\u304b\u3089\u3002<br \/>\n\u305d\u3057\u3066\u3001\u6b63\u76f4\u8a00\u3046\u3068\u3001\u300c\u304a\u3044\u3057\u3044\u304b\u3069\u3046\u304b\u300d\u306f\u3088\u304f\u308f\u304b\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u50d5\u3060\u3051\u3058\u3083\u306a\u304f\u3066\u3001\u5916\u56fd\u4eba\u3067\u548c\u83d3\u5b50\u3092\u98df\u3079\u3066\u3001\u6700\u521d\u304b\u3089\u300c\u304a\u3044\u3057\u3044\u300d\u3068\u8a00\u3046\u4eba\u306f\u5c11\u306a\u3044 \u3093\u3058\u3083\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u8c46\u985e\u3092\u7518\u304f\u5473\u3064\u3051\u3059\u308b\u3001\u3068\u3044\u3046\u3068\u3053\u308d\u3067\u307e\u305a\u9055\u548c\u611f\u304c\u3042\u308b\u3093\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u3067\u3059\u304b\u3089\u3001\u4f55\u5ea6\u304b\u98df\u3079\u3066\u3044\u308b\u3046\u3061\u306b\u3001\u3060\u3093\u3060\u3093\u308f\u304b\u3063\u3066\u304f\u308b \u3068\u3044\u3046\u611f\u3058\u3060\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\nThey weren\u2019t as sweet as I had imagined they would be. American desserts are really sweet.<br \/>\nTo tell you the truth, I wasn&#8217;t quite sure if I would like it or not. It&#8217;s not just myself\u2015there probably aren\u2019t many foreigners who would think that it tastes good the first time they try it. I think it may seem odd to them to make beans taste sweet. But the more you eat wagashi the more you\u2019ll come to enjoy it.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td>\uff08\u677e\u5e73\uff09<\/td>\n<td>\u305d\u3046\u3044\u3046\u304a\u8a71\u306f\u4eca\u307e\u3067\u306b\u3082\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\nActually, we\u2019ve heard that before too.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/thayne.gif\" alt=\"\u30bb\u30a4\u30f3\u3055\u3093\" width=\"30\" height=\"30\" \/><\/td>\n<td>\u305d\u308c\u304b\u3089\u3001\u548c\u83d3\u5b50\u3068\u3044\u3046\u306e\u306f\u5927\u4eba\u306e\u304a\u83d3\u5b50\u306a\u3093\u3060\u3068\u3044\u3046\u3053\u3068\u3092\u601d\u3044\u307e\u3057\u305f\u3002\u30a2\u30e1\u30ea\u30ab\u4eba\u306f\u5927\u4eba\u3082\u5b50\u3069\u3082\u3082\u540c\u3058\u304a\u83d3\u5b50\u3092\u98df\u3079\u307e\u3059\u3051\u308c\u3069\u3001\u65e5\u672c\u306b\u306f\u5927\u4eba\u306e\u304a\u83d3\u5b50\u304c\u3042\u308b\u306e\u3060\u3068\u3002<br \/>\nAnother thing is that wagashi seems to be a dessert for adults. In America, kids and adults eat the same kinds of sweets, but in Japan, there are sweets that seem to be specifically for older people.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td>\uff08\u677e\u5e73\uff09<\/td>\n<td>\u5927\u4eba\u306e\u83d3\u5b50\u2026\u2026\u305d\u3046\u8a00\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002<br \/>\n\u548c\u83d3\u5b50\u306f\u300c\u4e94\u611f\u306e\u82b8\u8853\u300d\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u7d20\u6750\u306e\u307b\u306e\u304b\u306a\u9999\u308a\u3092\u697d\u3057\u307f\u3001\u8272\u3084\u5f62\u3092\u697d\u3057\u307f\u3001\u694a\u679d\u3067\u5207\u308b\u6642\u306e\u89e6\u611f\u3092\u697d\u3057\u307f\u3001\u5473\u3092\u697d\u3057\u3080\u3002\u305d\u3057\u3066\u6700\u5f8c\u306e\u4e00\u3064\u306f\u3001\u304a\u83d3\u5b50\u306e\u540d\u524d\u3092\u805e\u3044\u3066\u697d\u3057\u307f\u307e\u3059\u3002<br \/>\nSweets for adults&#8230;that maybe be so.<br \/>\nWagashi is said to be an art that pleases the five senses. You\u2019re able to fully enjoy it\u2015the subtle aroma of the ingredients, the shapes and colors, the texture, when you cut into it, the taste, and finally the sound of the carefully chosen name.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/miyo.jpg\" alt=\"\u307f\u3088\u3061\u3083\u3093\" width=\"30\" height=\"30\" hspace=\"15\" \/><\/td>\n<td>\u300c\u5bd2\u7d05\u6885\u300d\u3068\u3044\u3046\u540d\u524d\u3092\u805e\u304f\u3060\u3051\u3067\u3001\u4eca\u3001\u3061\u3087\u3046\u3069\u898b\u9803\u3092\u8fce\u3048\u3066\u3044\u308b\u6885\u3092\u601d\u3044\u6d6e\u304b\u3079\u308b\u2026\u2026\u3068\u304b\u3002<br \/>\nJust by hearing the name Kan-ko-bai you can imagine the plum trees in full bloom.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td>\uff08\u677e\u5e73\uff09<\/td>\n<td>\u4f55\u304b\u306b\u300c\u898b\u7acb\u3066\u300d\u3066\u4f5c\u3089\u308c\u305f\u83d3\u5b50\u3092\u3001\u611f\u899a\u3092\u7814\u304e\u6f84\u307e\u3057\u3066\u53d7\u3051\u53d6\u3063\u3066\u3001\u30a4\u30de\u30b8\u30cd\u30fc\u30b7\u30e7\u30f3\u3092\u81a8\u3089\u307e\u3057\u3066\u697d\u3057\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u3093\u3067\u3059\u3002<br \/>\nYou\u2019re able to enjoy the entire experience with a heightened sense of feeling to build on your imagination of the dessert and what it portrays. Wagashi made to resemble certain objects can be fully appreciated if you take them in with a heightened sense and use your imagination.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/thayne.gif\" alt=\"\u30bb\u30a4\u30f3\u3055\u3093\" width=\"30\" height=\"30\" \/><\/td>\n<td>\u50d5\u304c\u304a\u83d3\u5b50\u3092\u300c\u4e94\u611f\u300d\u3067\u697d\u3057\u3080\u307e\u3067\u306b\u306a\u308b\u306e\u306f\u3001\u5927\u5909\u305d\u3046\uff5e\u3002<br \/>\nI think it\u2019ll take me some time before you can fully understand and enjoy the five senses of Japanese-style sweets.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td>\uff08\u677e\u5e73\uff09<\/td>\n<td>\u5916\u56fd\u306e\u4eba\u306b\u548c\u83d3\u5b50\u306e\u3088\u3055\u3092\u308f\u304b\u3063\u3066\u3044\u305f\u3060\u3051\u308b\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u3044\u3067\u3057\u3087\u3046\u3002\u4f55\u304b\u30d2\u30f3\u30c8\u3092\u3044\u305f\u3060\u3051\u307e\u305b\u3093\u304b\uff1f<br \/>\nHow do you think we could better get foreigners to understand this concept? Do you have any suggestions?<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/thayne.gif\" alt=\"\u30bb\u30a4\u30f3\u3055\u3093\" width=\"30\" height=\"30\" \/><\/td>\n<td>\u5916\u56fd\u4eba\u304c\u548c\u83d3\u5b50\u3068\u51fa\u4f1a\u3063\u3066\u611f\u52d5\u3059\u308b\u306e\u306f\u3001\u307e\u305a\u898b\u305f\u76ee\u306e\u7f8e\u3057\u3055\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u5473\u306f\u308f\u304b\u308a\u306b\u304f\u304f\u3066\u3082\u3001\u8272\u3068\u5f62\u306e\u7d20\u6674\u3089\u3057\u3055\u306f\u3059\u3050\u306b\u3001\u8ab0\u306b\u3067\u3082\u308f\u304b\u308b\u3002\u305d\u3053\u3092\u3082\u3063\u3068\u30a2\u30d4\u30fc\u30eb\u3057\u3066\u3044\u304f\u3053\u3068\u304b\u3089\u59cb\u3081\u305f\u3089\u3069\u3046\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\nI think the first thing foreigners will recognize how beautiful wagashi is. They may not quite understand the taste, but anyone can appreciate the unique colors and shapes. I think if you could appeal to these strong points, it would be best.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/miyo.jpg\" alt=\"\u307f\u3088\u3061\u3083\u3093\" width=\"30\" height=\"30\" hspace=\"15\" \/><\/td>\n<td>\u65e5\u672c\u306e\u304a\u83d3\u5b50\u306e\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u307b\u3093\u3068\u3046\u306b\u4e16\u754c\u4e00\u3067\u3059\u306d\u3002\u5916\u56fd\u306e\u304b\u305f\u3092\u65e5\u672c\u306e\u30c7\u30d1\u30fc\u30c8\u306e\u304a\u83d3\u5b50\u58f2\u308a\u5834\u306b\u3064\u308c\u3066\u3044\u304f\u3068\u3073\u3063\u304f\u308a\u3055\u308c\u307e\u3059\u3002\u5546\u54c1\u306f\u3082\u3061\u308d\u3093\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u3082\u542b\u3081\u3066\u3059\u3070\u3089\u3057\u3044\u3001\u3068\u3002<br \/>\nThe design of Japanese desserts is unsurpassed. When foreigners are taken to the wagashi sections of Japanese department store, they\u2019re astonished by not only the item itself, but by the entire presentation, including the packaging.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/thayne.gif\" alt=\"\u30bb\u30a4\u30f3\u3055\u3093\" width=\"30\" height=\"30\" \/><\/td>\n<td>\u305d\u3046\uff01\u65e5\u672c\u3067\u306f\u3001\u304a\u83d3\u5b50\u306f\u4eba\u306b\u30d7\u30ec\u30bc\u30f3\u30c8\u3059\u308b\u3082\u306e\u3068\u3044\u3046\u4f7f\u3044\u65b9\u304c\u3042\u308b\u3093\u3067\u3059\u306d\u3002\u3060\u304b\u3089\u3001\u304a\u83d3\u5b50\u306b\u3082\u4fa1\u5024\u304c\u3042\u308b\u3002\u3068\u3089\u3084\u3055\u3093\u3067\u3082\u3001\u30ae\u30d5\u30c8\u7528\u306e\u304a\u83d3\u5b50\u304c\u305f\u304f\u3055\u3093\u58f2\u3089\u308c\u3066\u3044\u308b\u3067\u3057\u3087\u3046\uff1f<br \/>\nYes! In Japan, people give sweets as gifts, so maybe that\u2019s why there is a demand for high quality. Does Toraya sell a lot of wagashi as gifts?<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td>\uff08\u677e\u5e73\uff09<\/td>\n<td>\u306f\u3044\u3001\u304b\u306a\u308a\u306e\u5272\u5408\u3067\u30ae\u30d5\u30c8\u306b\u304a\u4f7f\u3044\u9802\u3044\u3066\u3044\u307e\u3059\u3002<br \/>\nYes, a large percentage is purchased as gifts.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/thayne.gif\" alt=\"\u30bb\u30a4\u30f3\u3055\u3093\" width=\"30\" height=\"30\" \/><\/td>\n<td>\u304a\u30fc\u3001\u3084\u3063\u3071\u308a\uff01\u65e5\u672c\u4eba\u306f\u89aa\u5207\u3060\u3057\u4ed6\u4eba\u3078\u306e\u601d\u3044\u3084\u308a\u304c\u3042\u308b\u304b\u3089\u3001\u304a\u83d3\u5b50\u3092\u304a\u571f\u7523\u306b\u6301\u3063\u3066\u3044\u304f\u3093\u3067\u3059\u306d\u3002\u6b27\u7c73\u3067\u306f\u4eba\u306b\u4f1a\u3046\u306e\u306b\u304a\u83d3\u5b50\u3092\u6301\u3063\u3066\u3044\u304f\u3068\u3044\u3046\u7fd2\u6163\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\nAh, I knew it! Japanese are so kind and thoughtful towards other people, so they often buy sweets as gifts and take it when they visit. The tradition of wagashi as a gift does not exist so much in Western countries.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/miyo.jpg\" alt=\"\u307f\u3088\u3061\u3083\u3093\" width=\"30\" height=\"30\" hspace=\"15\" \/><\/td>\n<td>\u30a2\u30e1\u30ea\u30ab\u3067\u5fc3\u304b\u3089\u304a\u793c\u3092\u8a00\u3044\u305f\u3044\u3068\u304d\u306b\u306f\u3069\u3046\u3059\u308b\u3093\u3067\u3059\u304b\uff1f<br \/>\nIn America, when you want to express your appreciation towards something or someone, how do you usually do it?<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/thayne.gif\" alt=\"\u30bb\u30a4\u30f3\u3055\u3093\" width=\"30\" height=\"30\" \/><\/td>\n<td>\u300cThank\u3000you\uff01\u300d\u3063\u3066\u5927\u304d\u3044\u58f0\u3067\u8a00\u3046\u3002\uff08\u5168\u54e1\u5927\u7b11\uff09<br \/>\nWe just say simply say, \u201cThank you!\u201d (Laughing)<\/p>\n<p>480\u5e74\u306e\u6b74\u53f2\u306e\u306a\u304b\u3067\u3001\u3068\u3089\u3084\u306e\u304a\u83d3\u5b50\u306f\u5168\u90e8\u3067\u4f55\u7a2e\u985e\u4f5c\u3089\u308c\u3066\u304d\u305f\u3093\u3067\u3059\u304b\uff1f<br \/>\nIn the 480 years of Toraya\u2019s history, how many different kinds of sweets have been made?<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td>\uff08\u677e\u5e73\uff09<\/td>\n<td>\u7d043000\u7a2e\u3042\u308a\u307e\u3059\u3002<br \/>\nThere are currently about 3,000 different kinds.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/thayne.gif\" alt=\"\u30bb\u30a4\u30f3\u3055\u3093\" width=\"30\" height=\"30\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/miyo.jpg\" alt=\"\u307f\u3088\u3061\u3083\u3093\" width=\"30\" height=\"30\" hspace=\"15\" \/><\/td>\n<td>\u3059\u3054\u30fc\u3044\uff01<br \/>\nAmazing!<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td>\uff08\u677e\u5e73\uff09<\/td>\n<td>\u5e74\u306b\u3044\u304f\u3064\u304b\u306e\u65b0\u5546\u54c1\u3092\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u4eca\u3082\u5c11\u3057\u305a\u3064\u83d3\u5b50\u306e\u7a2e\u985e\u306f\u5897\u3048\u3066\u3044\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\nWe develop a few new desserts each year, so the number has grown little by little.<\/td>\n<\/tr>\n<tr>\n<th><\/th>\n<th><\/th>\n<\/tr>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/thayne.gif\" alt=\"\u30bb\u30a4\u30f3\u3055\u3093\" width=\"30\" height=\"30\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/miyo.jpg\" alt=\"\u307f\u3088\u3061\u3083\u3093\" width=\"30\" height=\"30\" hspace=\"15\" \/><\/td>\n<td>\u4eca\u65e5\u306f\u3001\u548c\u83d3\u5b50\u306e\u9b45\u529b\u304c\u307e\u305f\u5c11\u3057\u308f\u304b\u3063\u305f\u3088\u3046\u306a\u6c17\u304c\u3057\u307e\u3057\u305f\u3002<br \/>\n\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\uff01<br \/>\nThank you for your time. I think today we\u2019re better able to understand the concept of wagashi.<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td align=\"right\">\uff08\u6587\uff09\u592a\u7530\u7f8e\u4ee3 \uff08\u82f1\u8a33\uff09\u30c7\u30a4\u30d3\u30c3\u30c9\u30fb\uff21\u30fb\u30bb\u30a4\u30f3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"shortcode-br clearfix\" style=\"margin-top:10px;\"><\/div>\n\n<strong>\u25a0David Thayne\uff08\u30c7\u30a4\u30d3\u30c3\u30c9\u30fb\u30bb\u30a4\u30f3\uff09\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb<\/strong><br \/>\n<a href=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/thayne-photo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2834 alignleft\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/01\/thayne-photo.jpg\" alt=\"thayne-photo\" width=\"123\" height=\"144\" \/><\/a>1959\u5e74\u3001\u7c73\u56fd\u751f\u307e\u308c\u3002\u8a3c\u5238\u4f1a\u793e\u52e4\u52d9\u3092\u7d4c\u3066\u6765\u65e5\u3057\u3001\u7ffb\u8a33\u30fb\u901a\u8a33\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u3063\u3066\u6d3b\u8e8d\u3002\u8c4a\u5bcc\u306a\u6559\u6388\u7d4c\u9a13\u3092\u751f\u304b\u3057\u3001\u6570\u591a\u304f\u306e\u82f1\u8a9e\u95a2\u4fc2\u66f8\u7c4d\u3092\u57f7\u7b46\u3002\u8fd1\u8457\u306b\u300e\u65e5\u672c\u4eba\u306e\u30c1\u30e7\u30c3\u30c8\u3078\u3093\u306a\u82f1\u8a9e\u300f\uff08\u30a2\u30b9\u30b3\u30e0\uff09\u3001\u300e\u8d85\u5165\u9580\u30b7\u30e3\u30c9\u30fc\u30a4\u30f3\u30b0\u300f\uff08\u4e3b\u5a66\u306e\u53cb\u793e\uff09\u3001\u65e5\u672c\u4eba\u304c\u4f7f\u3044\u3059\u304e\u308b\u82f1\u8a9e\uff08PHP\u6587\u5eab\uff09\u306a\u3069\u591a\u6570\u3002<br \/>\n\u4e0b\u753a\u306e\u9b45\u529b\u306b\u9b45\u4e86\u3055\u308c\u3001\u81ea\u8eab\u304c\u4ee3\u8868\u3092\u52d9\u3081\u308b\u82f1\u8a9e\u95a2\u9023\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u4f1a\u793e\u306e\u30a8\u30fc\u30c8\u30a5\u30fc\u30bc\u30c3\u30c8\u306e\u30aa\u30d5\u30a3\u30b9\u3092\u6839\u6d25\u306b\u69cb\u3048\u3066\u3044\u308b\u3002\u82f1\u4f1a\u8a71\u672c\u306e\u57f7\u7b46\u3092\u3057\u306a\u304c\u3089\u3001\u6771\u4eac\u30fb\u6587\u4eac\u533a\u6839\u6d25\u3068\u6625\u65e5\u306b\u3042\u308b\u30a8\u30fc\u30c8\u30a5\u30fc\u30bc\u30c3\u30c8\u82f1\u8a9e\u5b66\u6821\u306e\u6821\u9577\u3082\u52d9\u3081\u308b\u3002<br \/>\n<a href=\"http:\/\/www.smartenglish.co.jp\/\">http:\/\/www.smartenglish.co.jp\/<\/a><br \/>\n<div class=\"shortcode-br clearfix\" style=\"margin-top:10px;\"><\/div>\n\n<div class=\"portfolio-social-box\">\n<div class=\"portfolio-social twitter\"><div class=\"twitter_container\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" 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clearfix\"><div class=\"column vc_span12 wpb_column column_container\"><div class=\"inner\"><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper clearfix\"> <\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"\u3010\u7b2c\u56db\u5341\u4e03\u56de\u76ee\u3011 \u3068\u3089\u3084\uff1a\u4e94\u611f\u3067\u5473\u308f\u3046\u548c\u83d3\u5b50\u306e\u9b45\u529b Toroya\uff1aJapanese Confectionery\u2015A Pleasure for the Five Senses \ufffc \u4eca\u65e5\u304a\u3046\u304b\u304c\u3044\u3057\u305f\u306e\u306f\u3001\u548c\u83d3\u5b50\u306e\u8001\u8217\u300c\u3068\u3089\u3084\u300d\u30021520\u5e74\u4ee3\uff08\u5ba4\u753a\u6642\u4ee3\u5f8c\u671f\uff09\u306b\u4eac\u90fd\u3067\u5275\u696d\u3057\u305f\u83d3\u5b50\u5e97\u3067\u3059\u3002\u65e9\u901f\u3001\u5e83\u5831\u90e8\u306e\u677e\u5e73\u3055\u3093\u306b\u304a\u8a71\u3092\u3046\u304b\u304c\u3044\u307e\u3057\u3087\u3046\u3002 Today we\u2019re visiting Toraya, a long-established Japanese confectionery (wagashi) shop started in Kyoto in the 1520s. The comments from Matsudaira-san, from the public relations department, give us insight into what makes puts Toraya at the very top of the prestigious wagashi industry in Japan. 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