{"id":3524,"date":"2015-05-22T02:00:50","date_gmt":"2015-05-22T02:00:50","guid":{"rendered":"https:\/\/noren.enomad.biz\/?page_id=3524"},"modified":"2015-05-22T02:00:50","modified_gmt":"2015-05-22T02:00:50","slug":"%e3%80%90%e7%ac%ac%e4%ba%94%e5%8d%81%e5%85%ad%e5%9b%9e%e7%9b%ae%e3%80%91-2","status":"publish","type":"page","link":"https:\/\/noren.enomad.biz\/en\/%e3%80%90%e7%ac%ac%e4%ba%94%e5%8d%81%e5%85%ad%e5%9b%9e%e7%9b%ae%e3%80%91-2\/","title":{"rendered":"\u3010\u7b2c\u4e94\u5341\u516d\u56de\u76ee\u3011"},"content":{"rendered":"
\"\"
<\/div><\/a><\/div><\/div>
\n
\n
\u3010\u7b2c\u4e94\u5341\u516d\u56de\u76ee\u3011<\/div>\n
\u5c71\u672c\u6d77\u82d4\u5e97\uff1a\u300c\u6d77\u82d4\u300d\u306e\u304a\u3044\u3057\u3055\u3001\u795e\u9ac4\u306f\u53e3\u3069\u3051\u306b\u3042\u308a\uff01
\nYamamoto Noriten: Melt-in-your-mouth delicious seaweed!<\/div>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\u307f\u3088\u3061\u3083\u3093\"<\/td>\n\u30bb\u30a4\u30f3\u3055\u3093\u3002\u4eca\u65e5\u3001\u304a\u4f3a\u3044\u3059\u308b\u8001\u8217\u306f\u65e5\u672c\u6a4b\u306e\u300c\u5c71\u672c\u6d77\u82d4\u5e97\u300d\u3067\u3059\u3002
\nThayne-san, today the shop we\u2019ll be visiting is Yamamoto Noriten.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u4e09\u8d8a\u306e\u771f\u3093\u524d\u306b\u672c\u5e97\u304c\u3042\u308b\u306e\u306f\u77e5\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u304c\u3001\u304a\u5e97\u306e\u4e2d\u306b\u5165\u308b\u306e\u306f\u521d\u3081\u3066\u306a\u3093\u3067\u3059\u3002\u697d\u3057\u307f\u3067\u3059\u3002
\nI know the original shop is right in front of Mitsukoshi, but I haven\u2019t ever been inside. I\u2019m looking forward to it.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
<\/td>\n\"56_image_01\"<\/a><\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\uff08\u5c71\u672c\uff09<\/td>\n\u3088\u3046\u3053\u305d\u3002\u30bb\u30a4\u30f3\u3055\u3093\u3001\u30b3\u30f3\u30b7\u30a7\u30eb\u30b8\u30e5\u3055\u3093\u3002\u5c71\u672c\u6d77\u82d4\u5e97 \u526f\u793e\u9577\u306e\u5c71\u672c\u6cf0\u4eba\u3067\u3059\u3002
\nHi Thayne-san. I\u2019m Taito Yamamoto of Yamamoto Noriten.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u3053\u3093\u306b\u3061\u306f\u3001\u5c71\u672c\u3055\u3093\u3002\u7acb\u6d3e\u306a\u304a\u5e97\u3067\u3059\u306d\u3002\u5929\u4e95\u304c\u9ad8\u304f\u3066\u3001\u6c17\u6301\u3061\u304c\u3044\u3044\u3067\u3059\u3002
\nIt\u2019s a pleasure to meet you, Yamamoto-san. Your shop is wonderful\u2015the high ceiling makes it feel really airy.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\uff08\u5c71\u672c\uff09<\/td>\n\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002\u5f53\u5e97\u306f\u5609\u6c382\u5e74\uff081849\uff09\u306b\u3001\u3053\u306e\u5834\u6240\u3067\u5275\u696d\u3057\u3066\u4ee5\u6765\u3001\u305a\u3063\u3068\u3053\u306e\u5730\u3067\u5546\u58f2\u3092\u3057\u3066\u3044\u308b\u3093\u3067\u3059\u3002
\n\u4eca\u3001\u6771\u4eac\u306e\u9b5a\u5e02\u5834\u306f\u7bc9\u5730\u306b\u3042\u308a\u307e\u3059\u304c\u3001\u5927\u6b6312\u5e74\uff081923\uff09\u5e74\u306b\u95a2\u6771\u5927\u9707\u707d\u304c\u8d77\u304d\u308b\u307e\u3067\u3001\u6c5f\u6238\u2015\u6771\u4eac\u306e\u9b5a\u5e02\u5834\u306f\u3053\u3053\u65e5\u672c\u6a4b\u306b\u3042\u3063\u305f\u3093\u3067\u3059\u3002\u9b5a\u3084\u8c9d\u3084\u6d77\u85fb\u304c\u5168\u56fd\u304b\u3089\u96c6\u3081\u3089\u308c\u3001\u7af6\u308a\u843d\u3068\u3055\u308c\u308b\u30fb\u30fb\u521d\u4ee3\u306f\u3001\u305d\u3046\u3044\u3046\u5834\u6240\u3067\u5e97\u3092\u958b\u3044\u305f\u308f\u3051\u3067\u3059\u3002
\nThank you. Ever since this shop was founded in 1849, we\u2019ve been doing business in this location.
\nTokyo\u2019s fish market is in Tsukiji now, but until the Great Kanto earthquake in 1923, the Edo-Tokyo fish market was located right here in Nihonbashi. Fish, shellfish and seaweed from all over the country was brought here for auction. That\u2019s why the first generation chose this spot for their business.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u305d\u3046\u306a\u3093\u3067\u3059\u304b\u3002
\nThat makes sense.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u307f\u3088\u3061\u3083\u3093\"<\/td>\n\u30bb\u30a4\u30f3\u3055\u3093\u3001\u3044\u307e\u306e\u65e5\u672c\u6a4b\u306f\u3001\u6b69\u3044\u3066\u307f\u3066\u3082\u9b5a\u5e02\u5834\u304c\u3042\u3063\u305f\u3053\u3068\u3092\u60f3\u50cf\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u3093\u3067\u3059\u304c\u3001\u9c39\u7bc0\u306e\u300c\u306b\u3093\u3079\u3093\u300d\u3084\u4f43\u716e\u306e\u300c\u9b92\u4f50\uff08\u3075\u306a\u3055\uff09\u300d\u3001\u84b2\u927e\u30fb\u306f\u3093\u307a\u3093\u306e\u300c\u795e\u8302\uff08\u304b\u3093\u3082\uff09\u300d\u306a\u3069\u3001\u6771\u90fd\u306e\u308c\u3093\u4f1a\u306e\u52a0\u76df\u5e97\u3067\u3001\u3053\u3053\u306b\u9b5a\u5e02\u5834\u304c\u3042\u3063\u305f\u304b\u3089\u3053\u305d\u8a95\u751f\u3057\u305f\u304a\u5e97\u306f\u3001\u4ed6\u306b\u3082\u3042\u308a\u307e\u3059\u3088\u3002
\nAs you walk along the street, it might be hard to imagine that this used to be a fish market, but there are other Toto Norenkai member shops who got their start here because of the fish market, including Ninben, Funasa and Kanmo.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u305d\u3046\u3067\u3057\u305f\u306d\uff01
\n\u3068\u3053\u308d\u3067\u3001\u6d77\u82d4\u3068\u3044\u3046\u306e\u306f\u6c5f\u6238\u6642\u4ee3\u306b\u751f\u307e\u308c\u305f\u98df\u3079\u7269\u306a\u3093\u3067\u3059\u304b\uff1f
\nOh, that\u2019s right!
\nIncidentally, was nori first made in the Edo Period?<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\uff08\u5c71\u672c\uff09<\/td>\n\u3044\u3048\u3002702\u5e74\u306b\u57f7\u884c\u3055\u308c\u305f\u300e\u5927\u5b9d\u5f8b\u4ee4\u300f\u306b\u3001\u6d77\u82d4\u304c\u79df\u7a0e\u306e\u5bfe\u8c61\u3068\u3057\u3066\u8a18\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3057\u3001\uff18\u4e16\u7d00\u521d\u982d\u306b\u307e\u3068\u3081\u3089\u308c\u305f\u300e\u98a8\u571f\u8a18\u300f\u3068\u3044\u3046\u5730\u8a8c\u306b\u3082\u6d77\u82d4\u306e\u8a18\u8ff0\u304c\u51fa\u3066\u304d\u307e\u3059\u304b\u3089\u3001\u5c11\u306a\u304f\u3068\u30821300\u5e74\u4ee5\u4e0a\u524d\u306b\u306f\u3001\u6d77\u82d4\u304c\u98df\u7528\u3092\u76ee\u7684\u306b\u63a1\u53d6\u3055\u308c\u3066\u3044\u305f\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002
\n\u305f\u3060\u3001\u63a1\u3063\u305f\u6d77\u82d4\u3092\u3001\u548c\u7d19\u3092\u3059\u304f\u8981\u9818\u3067\u8584\u304f\u306e\u3070\u3057\u3066\u4e7e\u304b\u3057\u305f\u677f\u6d77\u82d4\u304c\u767a\u660e\u3055\u308c\u305f\u306e\u306f\u6c5f\u6238\u6642\u4ee3\u306e\u6c5f\u6238\u3067\u3059\u3002\u6c5f\u6238\u524d\u306e\u6d77\u3001\u3044\u307e\u306e\u6771\u4eac\u6e7e\u3067\u6d77\u82d4\u3092\u990a\u6b96\u3092\u3057\u3066\u3001\u677f\u6d77\u82d4\u306b\u52a0\u5de5\u3057\u3066\u3001\u4fdd\u5b58\u3057\u3084\u3059\u304f\u3001\u98df\u3079\u3084\u3059\u304f\u3057\u305f\u3093\u3067\u3059\u306d\u3002\u3064\u307e\u308a\u3001\u79c1\u305f\u3061\u304c\u3044\u3064\u3082\u98df\u3079\u3066\u3044\u308b\u677f\u6d77\u82d4\u306f\u3001\u6c5f\u6238\u751f\u307e\u308c\u306e\u98df\u3079\u3082\u306e\u306a\u3093\u3067\u3059\u3002
\nNot at all. Nori is listed as a taxable good in the Code of Taiho, enacted in the year 702, and nori appears in Fudoki (ancient cultural and geographical records) collected at the beginning of the 8th century, so we know that nori has been harvested for at least 1,300 years.
\nBut it was the city of Edo during the Edo Period that invented the process of spreading the nori thinly, no thicker than a piece of paper, and drying it. Nori was harvested from the sea near Edo, or present-day Tokyo Bay, and processed into sheets that were easy to preserve and eat. In other words, the nori that you and I eat all the time is a product of Edo.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u73fe\u5728\u3082\u3001\u6771\u4eac\u6e7e\u3067\u6d77\u82d4\u3092\u990a\u6b96\u3057\u3066\u3044\u308b\u3093\u3067\u3059\u304b\uff1f
\nIs nori still harvested from Tokyo Bay?<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\uff08\u5c71\u672c\uff09<\/td>\n\u6771\u4eac\u6e7e\u3067\u3082\u6d77\u82d4\u306e\u990a\u6b96\u306f\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u3054\u304f\u3054\u304f\u308f\u305a\u304b\u3002\u751f\u7523\u91cf\u3001\u54c1\u8cea\u3068\u3082\u306b\u65e5\u672c\u4e00\u306a\u306e\u306f\u3001\u6709\u660e\u6d77\u3067\u63a1\u308c\u308b\u6d77\u82d4\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u6709\u660e\u6d77\u3067\u63a1\u308c\u308b\u6d77\u82d4\u306e\u9078\u308a\u3059\u3050\u308a\u4e2d\u306e\u9078\u308a\u3059\u3050\u308a\u304c\u4f50\u8cc0\u770c\u3067\u63a1\u308c\u308b\u300c\u6709\u660e\u6d77\u4e00\u756a\u300d\u3068\u547c\u3070\u308c\u308b\u6d77\u82d4\u306a\u306e\u3067\u3059\u304c\u3001\u307b\u307c\u5168\u91cf\u3092\u3001\u5f53\u793e\u304c\u8cb7\u3044\u53d6\u3063\u3066\u3044\u308b\u3093\u3067\u3059\u3002
\nIt is, but only a small amount. In terms of production and quality, the best nori comes from the Ariake Sea. And the cream of the crop is called \u201cAriake Ichiban,\u201d from Saga Prefecture. We buy nearly all of the Ariake Ichiban harvested.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u3059\u3054\u3044\uff01\u3000\u305d\u308c\u306f\u30bb\u30ea\u3067\u4e00\u756a\u9ad8\u3044\u5024\u3092\u3064\u3051\u3066\u3001\u6700\u9ad8\u306e\u3082\u306e\u3092\u30bb\u30ea\u843d\u3068\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u3087\uff1f
\nWow! I guess that means you always bid the highest at the auction and get the very best nori each time.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\uff08\u5c71\u672c\uff09<\/td>\n\u305d\u3046\u3067\u3059\u3002\u305d\u308c\u304c\u5c71\u672c\u6d77\u82d4\u5e97\u306e\u30b9\u30c6\u30a4\u30bf\u30b9\u306b\u3082\u306a\u3063\u3066\u3044\u308b\u3093\u3067\u3059\u3002
\n\u3067\u3082\u3001\u809d\u5fc3\u306a\u306e\u306f\u3001\u305d\u3046\u3084\u3063\u3066\u30bb\u30ea\u843d\u3068\u3057\u305f\u6700\u9ad8\u306e\u6d77\u82d4\u3092\u8cb7\u3063\u3066\u304f\u3060\u3055\u308b\u304a\u5ba2\u69d8\u304c\u3044\u3089\u3063\u3057\u3083\u308b\u3068\u3044\u3046\u3053\u3068\u306a\u3093\u3067\u3059\u3002
\nThat\u2019s right. Our reputation depends on it. But what really matters is that we have customers willing to pay for that quality.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u5c11\u3057\u9ad8\u304f\u3066\u3082\u3001\u5c71\u672c\u6d77\u82d4\u5e97\u306e\u76ee\u5229\u304d\u3092\u4fe1\u3058\u3066\u8cb7\u3063\u3066\u304f\u3060\u3055\u308b\u304a\u5ba2\u69d8\u304c\u3044\u3089\u3063\u3057\u3083\u308b\u3001\u3068\u3002
\nIn other words, your customers trust the discerning eye of Yamamoto Noriten to choose the best product, even if it\u2019s more expensive.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\uff08\u5c71\u672c\uff09<\/td>\n\u306f\u3044\u3002\u3067\u3059\u304b\u3089\u3001\u5546\u58f2\u3068\u3044\u3046\u306e\u306f\u96e3\u3057\u3044\u3093\u3067\u3059\u3088\u3002\u3082\u3061\u308d\u3093\u3001\u305d\u308c\u304c\u697d\u3057\u3055\u3067\u3082\u3042\u308b\u3093\u3067\u3059\u304c\u3002
\nYes, business can be challenging. Of course, that\u2019s what makes it fun as well.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"\"\u307f\u3088\u3061\u3083\u3093\"<\/td>\n\u3059\u3054\u3044\u304a\u8a71\u3067\u3059\u306d\u3002
\nVery interesting.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\uff08\u5c71\u672c\uff09<\/td>\n\u6d77\u82d4\u306f\u3001\u8272\u3001\u3064\u3084\u3001\u5f62\u3001\u98a8\u5473\u306a\u3069\u3044\u308d\u3044\u308d\u306a\u57fa\u6e96\u3067\u898b\u6975\u3081\u308b\u3093\u3067\u3059\u304c\u3001\u3046\u3061\u304c\u91cd\u8996\u3057\u3066\u3044\u308b\u306e\u306f\u3084\u308f\u3089\u304b\u3055\u3001\u53e3\u3069\u3051\u3067\u3059\u3002 \u3000\u3088\u304f\u3001\u771f\u3063\u9ed2\u306a\u6d77\u82d4\u304c\u3044\u3044\u6d77\u82d4\u3060\u3068\u601d\u3063\u3066\u3044\u308b\u65b9\u304c\u3044\u3089\u3063\u3057\u3083\u3044\u307e\u3059\u304c\u3001\u9ed2\u3044\u6d77\u82d4\u306f\u304b\u305f\u304f\u3066\u3001\u3044\u3064\u307e\u3067\u3082\u53e3\u306b\u6b8b\u308b\u3082\u306e\u304c\u591a\u3044\u3093\u3067\u3059\u3002\u6d77\u82d4\u306f\u3001\u53e3\u306b\u5165\u308c\u305f\u3089\u3001\u3059\u3063\u3068\u6eb6\u3051\u308b\u3068\u3044\u3046\u3053\u3068\u304c\u809d\u5fc3\u306a\u3093\u3067\u3059\u3002\u6eb6\u3051\u3066\u3053\u305d\u3001\u53e3\u306e\u306a\u304b\u306b\u9999\u308a\u3082\u3001\u5473\u3082\u5e83\u304c\u308b\u3067\u3057\u3087\u3002
\nNori has many qualities that people look for, including color, shape, and aroma, but what we value most is whether the nori is tender and melts in your mouth. We often get customers who believe that dark nori is the best, but dark nori is less tender and tends to be harder to chew. Really good nori gently melts away in your mouth, giving off a pleasant taste and aroma.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
<\/th>\n\"\u5546\u54c1\u753b\u50cf\"<\/a><\/th>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u9ed2\u304f\u3066\u5149\u6ca2\u304c\u3042\u308b\u6d77\u82d4\u304c\u4e0a\u7b49\u305d\u3046\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u305d\u3046\u3058\u3083\u306a\u3044\u306e\u304b\u3002
\nDark nori with a sheen looks like high-quality, but that\u2019s not necessarily the case.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u307f\u3088\u3061\u3083\u3093\"<\/td>\n\u305d\u3046\u3044\u3048\u3070\u3001\u771f\u3063\u9ed2\u3044\u6d77\u82d4\u3067\u5dfb\u3044\u3066\u3042\u308b\u304a\u306b\u304e\u308a\u3067\u3001\u304b\u3076\u308a\u3064\u3044\u3066\u3082\u6d77\u82d4\u304c\u565b\u307f\u5207\u308c\u306a\u3044\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u306d\u3002
\nSome onigiri rice balls are wrapped in dark nori, but it can be hard to tear with your teeth.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\uff08\u5c71\u672c\uff09<\/td>\n\u305d\u3046\u305d\u3046\uff08\u7b11\uff09\u3002\u8272\u3092\u57fa\u6e96\u306b\u9078\u3093\u3058\u3083\u3060\u3081\u3067\u3059\u3088\u3002
\nYes, that\u2019s right. You can\u2019t select nori based on its color.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u307f\u3088\u3061\u3083\u3093\"<\/td>\n\u306f\u3044\u3002
\n\u305d\u3046\u3044\u3048\u3070\u3001\u30bb\u30a4\u30f3\u3055\u3093\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306b\u3044\u305f\u6642\u304b\u3089\u6d77\u82d4\u3092\u3054\u5b58\u3058\u3067\u3057\u305f\u304b\u3002
\nIncidentally, did you know about nori when you were in America?<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u3044\u3048\u3002\u6d77\u82d4\u3092\u77e5\u3063\u305f\u306e\u306f\u3001\u307b\u307c30\u5e74\u524d\u306b\u65e5\u672c\u306b\u6765\u3066\u304b\u3089\u3067\u3059\u3002
\nNo, actually, I discovered nori when I came to Japan almost 30 years ago.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u307f\u3088\u3061\u3083\u3093\"<\/td>\n\u306f\u3044\u3002
\n\u521d\u3081\u3066\u98df\u3079\u305f\u3068\u304d\u306e\u5370\u8c61\u306f\uff1f
\nWhat was your first impression?<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u3046\u30fc\u3093\u3001\u6700\u521d\u306f\u3061\u3087\u3063\u3068\u3073\u3063\u304f\u308a\u3057\u305f\u304b\u3082\uff08\u7b11\uff09\u3002
\nI think I was a bit surprised.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u307f\u3088\u3061\u3083\u3093\"<\/td>\n\u57fa\u672c\u7684\u306b\u3001\u6d77\u85fb\u3092\u98df\u3079\u308b\u56fd\u306f\u73cd\u3057\u3044\u3067\u3059\u3057\u3001\u305d\u3082\u305d\u3082\u9ed2\u3044\u8272\u3092\u3057\u305f\u98df\u54c1\u3068\u3044\u3046\u306e\u304c\u73cd\u3057\u3044\u306e\u3067\u3001\u5916\u56fd\u4eba\u306f\u62b5\u6297\u304c\u3042\u308b\u65b9\u304c\u591a\u3044\u3093\u3067\u3059\u3088\u306d\u3002
\nBasically, seaweed isn\u2019t eaten in very many countries, and dark-colored foods are also rare, so it makes sense that there are a lot of non-Japanese who don\u2019t care for it.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u6d77\u82d4\u306f\u82f1\u8a9e\u3067laver\u3001seaweed\u3068\u3044\u3044\u307e\u3059\u304c\u3001\u300cweed\u300d\u306f\u96d1\u8349\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u304b\u3089\u3001\u3042\u307e\u308a\u3044\u3044\u5370\u8c61\u3067\u306f\u306a\u3044\u3093\u3067\u3059\u3088\u3002
\nIn English nori is called laver or seaweed, and the word \u201cweed\u201d (\u201czasso\u201d in Japanese) doesn\u2019t give a very favorable impression.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\uff08\u5c71\u672c\uff09<\/td>\n\u5916\u56fd\u306e\u4eba\u305f\u3061\u306b\u3001\u3082\u3063\u3068\u6d77\u82d4\u3092\u98df\u3079\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3093\u3067\u3059\u304c\u3001\u96e3\u3057\u3044\u304b\u306a\u3042\uff08\u7b11\uff09\u3002
\nI would love for more non-Japanese to enjoy our nori, but that might not be so easy.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u5927\u4e08\u592b\u3002\u300c\u5065\u5eb7\u306b\u3044\u3044\u3067\u3059\u3088\u300d\u3068\u8a00\u3048\u3070\u3001\u30a2\u30e1\u30ea\u30ab\u4eba\u306f\u98db\u3073\u3064\u304d\u307e\u3059\u3088\uff08\u7b11\uff09\u3002
\nNo problem, just say, \u201cIt\u2019s healthy!\u201d and Americans will come running.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\uff08\u5c71\u672c\uff09<\/td>\n\u305d\u3046\u304b\uff01\u3000\u6d77\u82d4\u306f\u30df\u30cd\u30e9\u30eb\u3084\u30d3\u30bf\u30df\u30f3\u3001\u8449\u9178\u3084\u98df\u7269\u7e4a\u7dad\u3082\u8c4a\u5bcc\u306a\u5065\u5eb7\u98df\u54c1\u3067\u3059\u304b\u3089\u3001\u3082\u3063\u3068\u305d\u308c\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u3079\u304d\u306a\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\uff08\u7b11\uff09\u3002 \u3061\u306a\u307f\u306b\u30bb\u30a4\u30f3\u3055\u3093\u3001\u6d77\u82d4\u306f\u4e73\u88fd\u54c1\u3068\u76f8\u6027\u304c\u3044\u3044\u3093\u3067\u3059\u3088\u3002\u98df\u30d1\u30f3\u3092\u30c8\u30fc\u30b9\u30c8\u3057\u3066\u3001\u30d0\u30bf\u30fc\u3092\u5857\u3063\u3066\u6d77\u82d4\u3092\u306e\u305b\u305f\u300c\u6d77\u82d4\u30c8\u30fc\u30b9\u30c8\u300d\u306f\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f
\nAh! Nori is rich in vitamins and minerals, particularly folic acid and dietary fiber, so I guess we should be promoting those qualities more.
\nBy the way, Thayne-san, nori goes well dairy products. Are you familiar with \u201cnori toast?\u201d You toast and butter a piece of bread, then eat it with nori on top.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u6d77\u82d4\u30c8\u30fc\u30b9\u30c8\u3067\u3059\u304b\uff01\uff01
\nNori toast? Sounds great!<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\uff08\u5c71\u672c\uff09<\/td>\n\u305c\u3072\u3001\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u671d\u98df\u306b\u304a\u3059\u3059\u3081\u3067\u3059\u3002
\n\u305d\u308c\u3068\u3001\u3061\u3087\u3063\u3068\u3053\u308c\u3092\u53ec\u3057\u4e0a\u304c\u3063\u3066\u3044\u305f\u3060\u3051\u307e\u3059\u304b\u3002\u65b0\u88fd\u54c1\u306a\u3093\u3067\u3059\u304c\u3001 \u6d77\u82d4\u5165\u308a\u30c1\u30fc\u30ba\u3068\u6d77\u82d4\u306e\u4f43\u716e\u3092\u30d5\u30ea\u30fc\u30ba\u30c9\u30e9\u30a4\u306b\u3057\u305f\u30b9\u30ca\u30c3\u30af\u83d3\u5b50\u306a\u3093\u3067\u3059\u3002
\nYou should give it a try. I recommend it for breakfast.
\nHere, try this. It\u2019s a new snack: nori with cheese, and nori boiled in soy sauce (called tsukudani flavored), and then it\u2019s freeze-dried.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
<\/th>\n\"\u5546\u54c1\u753b\u50cf\"<\/a><\/th>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u30c1\u30fc\u30ba\u5473\u306e\u3053\u308c\u3001\u304a\u3044\u3057\u3044\u3067\u3059\u306d\u3002\u3000\u4f43\u716e\u5473\u306e\u65b9\u306f\u30d3\u30fc\u30eb\u306b\u5408\u3044\u305d\u3046\u3067\u3059\u306d\uff01\u3000\u6b74\u53f2\u306e\u3042\u308b\u304a\u5e97\u306a\u306e\u3067\u4f1d\u7d71\u7684\u306a\u5546\u54c1\u3070\u304b\u308a\u304b\u3068\u601d\u3063\u3066\u3044\u305f\u3089\u3001\u3053\u3093\u306a\u5546\u54c1\u958b\u767a\u3082\u3057\u3066\u304a\u3089\u308c\u308b\u3093\u3067\u3059\u306d\u3002
\nThe cheese-flavored one is really good. The tsukudani flavor looks like it would be great with beer!
\nSince you have such a long history I thought maybe all your products would be traditional, but you\u2019re also introducing new products like these.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\uff08\u5c71\u672c\uff09<\/td>\n\u3048\u3048\u300230\u5e74\u304f\u3089\u3044\u524d\u304b\u3089\u3001\u3054\u98ef\u306e\u304a\u304b\u305a\u4ee5\u5916\u306b\u3082\u6d77\u82d4\u3092\u98df\u3079\u3066\u3082\u3089\u3044\u305f\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u3044\u308d\u3044\u308d\u3068\u5546\u54c1\u958b\u767a\u3092\u3057\u3066\u304d\u3066\u3044\u308b\u3093\u3067\u3059\u3002\u305d\u306e\u6700\u5927\u306e\u30d2\u30c3\u30c8\u5546\u54c1\u304c\u306e\u308a\u30c1\u30c3\u30d7\u30b9\u306a\u3093\u3067\u3059\u304c\u3001\u3054\u5b58\u3058\u3067\u3059\u304b\uff1f
\nThat\u2019s right. We want nori to be enjoyed in many ways, not just with rice, and for the last 30 years or so we\u2019ve been developing a variety of new products. Our biggest hit so far has been nori chips. Have you had them before?<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u306f\u3044\u3002\u6885\u5473\u3092\u98df\u3079\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002
\nYes, I\u2019ve had the ume plum flavor.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\uff08\u5c71\u672c\uff09<\/td>\n\u306e\u308a\u30c1\u30c3\u30d7\u30b9\u306f\u3001\u6885\u3001\u7384\u7c73\u3001\u3054\u307e\u306a\u3069\u3092\u6d77\u82d4\u3067\u30b5\u30f3\u30c9\u3057\u3066\u3001\u7d30\u9577\u304f\u5207\u3063\u305f\u5546\u54c1\u306a\u3093\u3067\u3059\u304c\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3067\u306f\u300c\u3086\u305a\u306f\u3061\u307f\u3064\u300d\u304c\u3088\u304f\u58f2\u308c\u3066\u3044\u308b\u3093\u3067\u3059\u3002\u3061\u3087\u3063\u3068\u7518\u3044\u3093\u3067\u3059\u304c\u3001\u6d77\u82d4\u3068\u3044\u3046\u306e\u306f\u3053\u3046\u3044\u3046\u3082\u306e\u3060\u3068\u3044\u3046\u5148\u5165\u89b3\u304c\u306a\u3044\u306e\u3067\u3001\u9006\u306b\u62b5\u6297\u306a\u304f\u8cb7\u308f\u308c\u308b\u3088\u3046\u3067\u3059\u3002
\nNori chips are things like ume, barley, and sesame sandwiched between sheets of nori, and cut into long, thin pieces. Our yuzu-honey flavor is selling quite well in Singapore. It\u2019s a little sweet, but in Singapore they don\u2019t have any preconceptions of what nori should be, so people like it.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
<\/th>\n\"\u5546\u54c1\u5199\u771f\"<\/a><\/th>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u307f\u3088\u3061\u3083\u3093\"<\/td>\n\u306a\u308b\u307b\u3069\u3002\u3053\u308c\u3082\u304a\u3044\u3057\u3044!\u3067\u3059\u306d\uff01\u3000\u30ad\u30c6\u30a3\u3061\u3083\u3093\u306e\u7d75\u67c4\u306e\u30b7\u30ea\u30fc\u30ba\u3082\u3059\u3063\u304b\u308a\u304a\u306a\u3058\u307f\u306b\u306a\u308a\u307e\u3057\u305f\u306d\u3002
\nReally. This is yummy, too! I\u2019ve gotten really used to seeing this design with Hello Kitty.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u4eca\u65e5\u3001\u5c71\u672c\u3055\u3093\u306b\u304a\u76ee\u306b\u304b\u304b\u3063\u305f\u3089\u3001\u305c\u3072\u805e\u3044\u3066\u307f\u305f\u304b\u3063\u305f\u8cea\u554f\u304c\u3042\u308b\u3093\u3067\u3059\u3002\u3046\u3061\u306e\u8fd1\u304f\u306e\u304a\u5e97\u3082\u305d\u3046\u306a\u3093\u3067\u3059\u304c\u3001\u304a\u8336\u3092\u58f2\u3063\u3066\u3044\u308b\u5e97\u304c\u6d77\u82d4\u3092\u58f2\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u306f\u306a\u305c\u3067\u3059\u304b\uff1f
\nThere was one question I really wanted to ask you today. Why do shops that sell tea also usually sell nori? The shop near my home sells both, for instance.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\uff08\u5c71\u672c\uff09<\/td>\n\u3088\u304f\u3054\u5b58\u3058\u3067\u3059\u306d\u3002\u591a\u5206\u3001\u6d77\u82d4\u3082\u304a\u8336\u3082\u4e7e\u7269\u306a\u306e\u3067\u3001\u53d6\u308a\u6271\u3044\u65b9\u304c\u4f3c\u3066\u3044\u3066\u3084\u308a\u3084\u3059\u3044\u3068\u3044\u3046\u3053\u3068\u3002\u305d\u3057\u3066\u3001\u521d\u590f\u306b\u306f\u65b0\u8336\u304c\u51fa\u3066\u5546\u58f2\u304c\u5fd9\u3057\u304f\u3001\u305d\u308c\u304c\u843d\u3061\u7740\u3044\u3066\u304f\u308b\u3068\u4eca\u5ea6\u306f\u79cb\u306b\u6d77\u82d4\u304c\u63a1\u308c\u59cb\u3081\u3066\u3001\u307e\u305f\u5fd9\u3057\u304f\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u591a\u5fd9\u306a\u6642\u671f\u3001\u304a\u91d1\u304c\u5165\u3063\u3066\u304f\u308b\u6642\u671f\u304c\u5206\u6563\u3059\u308b\u306e\u304c\u3044\u3044\u3093\u3067\u3057\u3087\u3046\u306d\u3002
\nYou really know your tea shops. It\u2019s probably because both nori and tea are dried goods and their handling is similar, so it\u2019s easy to sell them together. New tea leaves are ready for market in the early summer, resulting in lots of business then, and by the time business slows down. nori is being harvested, and nori sales increase. So the shops have money coming in at different times of the year.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"<\/td>\n\u306a\u308b\u307b\u3069\uff01\u3000\u305d\u308c\u306b\u3057\u3066\u3082\u6d77\u82d4\u306f\u79cb\u304b\u3089\u51ac\u306b\u304b\u3051\u3066\u304a\u3044\u3057\u304f\u306a\u308b\u3093\u3067\u3059\u306d\u3002
\nI see! But nori is especially tasty from autumn all the way through the winter.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\uff08\u5c71\u672c\uff09<\/td>\n\u306f\u3044\u3002\u3046\u3061\u306f\u300c\u4e38\u306b\u6885\u300d\u306e\u30de\u30fc\u30af\u306a\u3093\u3067\u3059\u304c\u3001\u3061\u3087\u3046\u3069\u6885\u306e\u3064\u307c\u307f\u304c\u81a8\u3089\u3093\u3067\u304f\u308b\u9803\u306b\u6d77\u82d4\u304c\u304a\u3044\u3057\u304f\u306a\u308b\u3093\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u6885\u3082\u6d77\u82d4\u3082\u3001\u9999\u308a\u3092\u8cb4\u3076\u3082\u306e\u3068\u3044\u3046\u3068\u3053\u308d\u304b\u3089\u3001\u3053\u306e\u5546\u6a19\u306b\u3057\u305f\u3088\u3046\u3067\u3059\u3002
\nYes. Our trademark is the Chinese character for plum inside a circle. Nori is delicious right at the time plum trees bloom. The trademark was chosen because for both the plum flower and nori, the aroma is valued above all.<\/td>\n<\/tr>\n
<\/th>\n<\/th>\n<\/tr>\n
\"\u30bb\u30a4\u30f3\u3055\u3093\"\"\u307f\u3088\u3061\u3083\u3093\"<\/td>\n\u308f\uff5e\u3001\u3042\u306e\u30de\u30fc\u30af\u306b\u306f\u3001\u6c5f\u6238\u306e\u304a\u5e97\u3089\u3057\u3044\u3057\u3083\u308c\u305f\u7406\u7531\u304c\u3042\u3063\u305f\u3093\u3067\u3059\u306d\u3002 \u4eca\u65e5\u306f\u697d\u3057\u3044\u304a\u8a71\u3092\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u3002
\nWow, that\u2019s the sort of sophisticated logic you\u2019d expect from an Edo Period shop. Thanks so much for your time today.<\/td>\n<\/tr>\n
<\/td>\n\"\u8a18\u5ff5\u5199\u771f\"<\/a><\/td>\n<\/tr>\n
<\/td>\n\uff08\u6587\uff09\u592a\u7530\u7f8e\u4ee3
\n\uff08\u82f1\u8a33\uff09\u30c7\u30a4\u30d3\u30c3\u30c9\u30fb\uff21\u30fb\u30bb\u30a4\u30f3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/div>\n\n\u25a0David Thayne\uff08\u30c7\u30a4\u30d3\u30c3\u30c9\u30fb\u30bb\u30a4\u30f3\uff09\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb<\/strong>
\n\"thayne-photo\"<\/a>1959\u5e74\u3001\u7c73\u56fd\u751f\u307e\u308c\u3002\u8a3c\u5238\u4f1a\u793e\u52e4\u52d9\u3092\u7d4c\u3066\u6765\u65e5\u3057\u3001\u7ffb\u8a33\u30fb\u901a\u8a33\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u3063\u3066\u6d3b\u8e8d\u3002\u8c4a\u5bcc\u306a\u6559\u6388\u7d4c\u9a13\u3092\u751f\u304b\u3057\u3001\u6570\u591a\u304f\u306e\u82f1\u8a9e\u95a2\u4fc2\u66f8\u7c4d\u3092\u57f7\u7b46\u3002\u8fd1\u8457\u306b\u300e\u65e5\u672c\u4eba\u306e\u30c1\u30e7\u30c3\u30c8\u3078\u3093\u306a\u82f1\u8a9e\u300f\uff08\u30a2\u30b9\u30b3\u30e0\uff09\u3001\u300e\u8d85\u5165\u9580\u30b7\u30e3\u30c9\u30fc\u30a4\u30f3\u30b0\u300f\uff08\u4e3b\u5a66\u306e\u53cb\u793e\uff09\u3001\u65e5\u672c\u4eba\u304c\u4f7f\u3044\u3059\u304e\u308b\u82f1\u8a9e\uff08PHP\u6587\u5eab\uff09\u306a\u3069\u591a\u6570\u3002
\n\u4e0b\u753a\u306e\u9b45\u529b\u306b\u9b45\u4e86\u3055\u308c\u3001\u81ea\u8eab\u304c\u4ee3\u8868\u3092\u52d9\u3081\u308b\u82f1\u8a9e\u95a2\u9023\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u4f1a\u793e\u306e\u30a8\u30fc\u30c8\u30a5\u30fc\u30bc\u30c3\u30c8\u306e\u30aa\u30d5\u30a3\u30b9\u3092\u6839\u6d25\u306b\u69cb\u3048\u3066\u3044\u308b\u3002\u82f1\u4f1a\u8a71\u672c\u306e\u57f7\u7b46\u3092\u3057\u306a\u304c\u3089\u3001\u6771\u4eac\u30fb\u6587\u4eac\u533a\u6839\u6d25\u3068\u6625\u65e5\u306b\u3042\u308b\u30a8\u30fc\u30c8\u30a5\u30fc\u30bc\u30c3\u30c8\u82f1\u8a9e\u5b66\u6821\u306e\u6821\u9577\u3082\u52d9\u3081\u308b\u3002
\nhttp:\/\/www.smartenglish.co.jp\/<\/a>
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\u30c4\u30a4\u30fc\u30c8<\/a><\/div><\/div>\n
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\"\u3053\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u3092\u306f\u3066\u306a\u30d6\u30c3\u30af\u30de\u30fc\u30af\u306b\u8ffd\u52a0\"<\/a>