{"id":3450,"date":"2015-05-22T01:44:37","date_gmt":"2015-05-22T01:44:37","guid":{"rendered":"https:\/\/noren.enomad.biz\/?page_id=3450"},"modified":"2025-05-02T08:02:59","modified_gmt":"2025-05-02T08:02:59","slug":"%e3%83%88%e3%83%83%e3%83%97-2","status":"publish","type":"page","link":"https:\/\/noren.enomad.biz\/en\/","title":{"rendered":"\u30c8\u30c3\u30d7"},"content":{"rendered":"<div class=\"outer\"><div class=\"wpb_row\"><div class=\"container clearfix\"><div class=\"column vc_span8 wpb_column column_container about_box_left\"><div class=\"inner\"><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper clearfix\">\n<div class=\"top_about_us\">\n<div class=\"top_about_us_title_bg\"><span class=\"top_about_us_title\">ToTo Norenkai<\/span><\/div>\n<div class=\"top_about_us_content\">\n<div class=\"about_us_sub_title\"><span class=\"about_us_sub\">About us<\/span><\/div>\n<div class=\"about_us_content\">Toto Norenkai is an association of shops and businesses that have been in operation in Tokyo (formerly Edo) for over 100 years. It was started in 1951, at a time when Japan was still suffering the after effects of World War II, by a group of shop owners who hoped to preserve the traditions of their individual enterprises, while at the same time inspiring and stimulating one another to develop operations that were more in tune with the times.<br \/>\nIn Japanese the single word \u201cToto\u201d captures the essence of both old Edo and modern-day Tokyo, and \u201cnoren\u201d refers to the traditional curtain-like sign that is hung over the doorway to announce the name of the shop and that it is open for business, while \u201ckai\u201d means \u201cclub\u201d or \u201cassociation\u201d.<br \/>\nAt present there are 53 members in Toto Norenkai, and each was selected because it has been engaged in the same operations for at least three generations and over 100 years, and because it continues to flourish today as a reliable business enterprise.<br \/>\nedo imageMember shops offer a wide range of merchandise including traditional crafts that reflect the beauty of Japan, everyday items essential to the Japanese household and confectionery to brighten the table and delight the palate, while member restaurants can add flare and style to everyday life. Shopping or dining at a Toto Norenkai member business is an excel<img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3968 alignright\" src=\"https:\/\/noren.enomad.biz\/wp-content\/uploads\/2015\/05\/edoimage.gif\" alt=\"edoimage\" width=\"353\" height=\"156\" \/>lent opportunity to learn about and enjoy Japan.<br \/>\nWe hope you enjoy your stay in Tokyo, and we look forward to serving you soon.<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper clearfix\">\n<div class=\"about_us_shop_lst clearfix\">\n<div class=\"about_us_shop_title_bg\"><span class=\"about_us_shop_title\">Link Of Our Shops<\/span><\/div>\n<div class=\"about_us_shop left_about\">\n<ul class=\"shop_left\">\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/baikatei\/\">Baikatei<\/a> <span class=\"category\">(Japanese confectionery)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/benmatsu\/\">Benmatsu<\/a> <span class=\"category\">(Take out boxed lunch)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/chikuma-miso\/\">Chikuma Miso<\/a><span class=\"category\"> (Chikuma Miso bean paste overall)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/chikusen\/\">Chikusen<\/a> <span class=\"category\">(Edo Komon and Yukata kimonos)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/chikuyotei\/\">Chikuyotei<\/a> <span class=\"category\">(Kabayaki&#8211;broiled eels, Japanese cooking)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/chomeiji-sakuramochi\/\">Chomeiji Sakuramochi<\/a> <span class=\"category\">(Sakuramochi confectionery)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/edoya\/\">Edoya<\/a> <span class=\"category\">(Brushes)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/eitaro-confectionery-co-ltd\/\">Eitaro Confectionery Co. Lli.<\/a> <span class=\"category\">(Japanese Style Confectionery)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/funabashiya\/\">Funabashiya<\/a> <span class=\"category\">(Kuzumochi&#8211;Japanese style confectionery)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/ginza-matsuzaki-senbei\/\">Ginza Matsuzaki Senbei<\/a> <span class=\"category\">(Senbei rice crackers)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/habutae-dango\/\">Habutae Dango<\/a> <span class=\"category\">(Dango 2 style rice cake with soy sauce &amp; bean paste)<\/span><\/li>\n<li class=\"t12\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/haibara\/\">Haibara<\/a> <span class=\"category\">(Washi-Japanese paper, paper crafted goods)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/ibasen\/\">Ibasen<\/a> <span class=\"category\">(Fans,folding fans)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/isegen\/\">Isegen<\/a> <span class=\"category\">(Anko nabe, Japanese cooking)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/isetatsu\/\">Isetatsu<\/a> <span class=\"category\">(Decorative paper, paper craft, Japanese stationary)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/kanmo\/\">Kanmo<\/a> <span class=\"category\">(Hampen, Kamaboko)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/kanda-yabu-soba\/\">Kanda Yabu Soba<\/a> <span class=\"category\">(Japanese Soba Noodles)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/kimuraya-sohonten\/\">Kimuraya Sohonten<\/a> <span class=\"category\">(Bread, bakery goods)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/komagata-dozeu\/\">Komagata Dozeu<\/a> <span class=\"category\">(Dojo cooking)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/kototoi-dango\/\">Kototoi Dango<\/a> <span class=\"category\">(Dango&#8211;rice dumplings)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/kuroeya\/\">Kuroeya<\/a> <span class=\"category\">(Japanese Lacquer Ware)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/maekawa\/\">Maekawa<\/a> <span class=\"category\">(Roasted eel, eel dishes)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/mamegen\/\">Mamegen<\/a> <span class=\"category\">(Flavored nuts, beans, peas and other snacks)<\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"about_us_shop righ_about\">\n<ul class=\"shop_right\">\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/miyamoto-unosuke-co-ltd\/\">Miyamoto Unosuke Co., Lli.<\/a> <span class=\"category\">(Taiko drums, mikoshi portable shrines)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/myojinshita-kandagawa-honten\/\">Myojinshita Kandagawa Honten<\/a> <span class=\"category\">(Unagi kabayaki-broiled eel)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/nakasei\/\">Nakasei<\/a> <span class=\"category\">(Tempura)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/ninben\/\">Ninben<\/a> <span class=\"category\">(Katsuobushi&#8211;Dried bonito)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/ohnoya-souhonten\/\">Ohnoya-souhonten<\/a> <span class=\"category\">(Tabi and other kimono accessories)<\/span><\/li>\n<li class=\"t12\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/rengyokuan\/\">Rengyokuan<\/a> <span class=\"category\">(Soba noodles)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/sarashina-horii\/\">Sarashina Horii<\/a> <span class=\"category\">(Soba noodles)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/saruya\/\">Saruya<\/a> <span class=\"category\">(Kuromoji toothpicks)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/sasanoyuki\/\">Sasanoyuki<\/a> <span class=\"category\">(Tofu cooking)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/sembikiya-main-store\/\">Sembikiya Main Store<\/a>(Fruit &amp; grocery, wine, flower, fruit parlor, restaurant)<\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/shinbashi-tamakiya\/\">Shinbashi Tamakiya<\/a> <span class=\"category\">(Sweet beans, tsukudani)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/shinodazushi-sohonten\/\">Shinodazushi Sohonten<\/a> <span class=\"category\">(Sushi)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/shirakiya-denbei\/\">Shirakiya Denbei<\/a> <span class=\"category\">(Brooms)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/shushikian-osakaya\/\">Shushikian Osakaya<\/a> <span class=\"category\">(Japanese confectionery)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/toraya\/\">Toraya<\/a> <span class=\"category\">(Japanese confectionery)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/toriyasu\/\">Toriyasu<\/a> <span class=\"category\">(Aigamo duck sukiyaki)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/toshimaya\/\">Toshimaya<\/a> <span class=\"category\">(Sake, White Sake)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/ubukeya\/\">Ubukeya<\/a> <span class=\"category\">(Knives, scissors, tweezers)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/ueno-seiyoken\/\">Ueno Seiyoken<\/a> <span class=\"category\">(Western cooking)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/umezono\/\">Umezono<\/a> <span class=\"category\">(Awazenzai, shiruko, Japanese confectionery)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/yagenbori-nakajima-shoten\/\">Yagenbori Nakajima Shoten<\/a>(Shichimi Togarashi\u2014Seven Flavor Hot Pepper)<\/li>\n<li class=\"t12\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/yamamoto-nori-ten\/\">Yamamoto Nori Ten<\/a> <span class=\"category\">(Nori seaweed)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/yamamotoyama\/\">Yamamotoyama<\/a> <span class=\"category\">(Green tea, Nori seaweed)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/yoshitoku\/\">Yoshitoku<\/a> <span class=\"category\">(Dolls)<\/span><\/li>\n<li class=\"shopname\"><a href=\"https:\/\/noren.enomad.biz\/en\/portfolio-item\/yasuda-shokeido\/\">Yasuda<\/a> <span class=\"category\">(Buddhist altars ,Buddhist articles)<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wpb_text_column wpb_content_element noren_shinise_con_15\"><div class=\"wpb_wrapper clearfix\"><div class=\"twitter_container\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-url=\"https:\/\/noren.enomad.biz\/en\/\" data-text=\"\u8001\u8217\uff1a\u6771\u90fd\u306e\u308c\u3093\u4f1a\uff1a\u6771\u4eac\uff1a\u6c5f\u6238\" data-lang=\"ja_JP\">\u30c4\u30a4\u30fc\u30c8<\/a><\/div><div class=\"fb_container\"><div class=\"fb-like\" data-href=\"https:\/\/noren.enomad.biz\/en\/\" data-send=\"false\" data-layout=\"button_count\" data-width=\"80\" data-show-faces=\"1\" data-action=\"like\" data-font=\"arial\" data-colorscheme=\"light\"><\/div><\/div><div class=\"gplus_container\"><g:plusone size=\"medium\" href=\"https:\/\/noren.enomad.biz\/en\/\" ><\/g:plusone><\/div><div class=\"hatena_container\"><a href=\"http:\/\/b.hatena.ne.jp\/entry\/https:\/\/noren.enomad.biz\/en\/\" class=\"hatena-bookmark-button\" data-hatena-bookmark-layout=\"simple-balloon\" title=\"\u3053\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u3092\u306f\u3066\u306a\u30d6\u30c3\u30af\u30de\u30fc\u30af\u306b\u8ffd\u52a0\" data-hatena-bookmark-title=\"\u3053\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u3092\u306f\u3066\u306a\u30d6\u30c3\u30af\u30de\u30fc\u30af\u306b\u8ffd\u52a0\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/b.st-hatena.com\/images\/entry-button\/button-only.gif\" alt=\"\u3053\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u3092\u306f\u3066\u306a\u30d6\u30c3\u30af\u30de\u30fc\u30af\u306b\u8ffd\u52a0\" width=\"20\" height=\"20\" style=\"border: none;\" \/><\/a><script type=\"text\/javascript\" charset=\"utf-8\" async=\"async\"><\/script><\/div><\/div><\/div><\/div><\/div><div class=\"column vc_span4 wpb_column column_container about_box_right\"><div class=\"inner\"><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"ToTo Norenkai About us Toto Norenkai is an association of shops and businesses that have been in operation in Tokyo (formerly Edo) for over 100 years. It was started in 1951, at a time when Japan was still suffering the after effects of World War II, by a group of shop owners who hoped to [...]","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3450","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/noren.enomad.biz\/en\/wp-json\/wp\/v2\/pages\/3450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noren.enomad.biz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/noren.enomad.biz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/noren.enomad.biz\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/noren.enomad.biz\/en\/wp-json\/wp\/v2\/comments?post=3450"}],"version-history":[{"count":5,"href":"https:\/\/noren.enomad.biz\/en\/wp-json\/wp\/v2\/pages\/3450\/revisions"}],"predecessor-version":[{"id":26333,"href":"https:\/\/noren.enomad.biz\/en\/wp-json\/wp\/v2\/pages\/3450\/revisions\/26333"}],"wp:attachment":[{"href":"https:\/\/noren.enomad.biz\/en\/wp-json\/wp\/v2\/media?parent=3450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}